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Franchise:Old Town White Coffee
From Malaysia - Wiki Street Food
He began serving this unique white coffee to the residents. This aromatic white coffee soon gained popularity within the township and news of its unique taste spread beyond Ipoh to other flourishing towns.
His simple dream and venture to serve a good cup of white coffee was met with good reviews. White Café was not just popular, his white coffee was widely accepted and together, WHITE CAFÉ the coffee shop, the White Coffee and him became recognized as one entity – that of a pioneer, entrepreneur.
His WHITE COFFEE Legacy continues to this day, customers are able to savour the original White Coffee in the OLDTOWN WHITE COFFEE F & B Outlets, served fresh and true. In 1998, the launch of the OLDTOWN White Coffee Classic 3-in-1 Instant, fulfilled their dream to let people bring OLDTOWN back into their homes.
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In the first year, White Café achieved RM 5 Million revenue – an accomplishment to be proud of. They have never looked back since and have been growing from strength to strength at steady rate of 20% annually. The company has been at the helm of the White Coffee market locally and is spreading its wings across the region.
As the owner of the well known OLDTOWN Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business.
In addition to this, global synergies and strategic partnerships has increased and intensified OLDTOWN’s distribution network from South East Asia to go as far as USA, UK and Italy.
The phrase ‘the earliest…yet still the best’ is an encapsulation of the brand promise. White Café is geared to consistently deliver the best cuppa, whilst maintaining the taste and authenticity of the Original White Coffee, a tradition that is truly Malaysian.
The OLDTOWN Brand has evolved and crossed over into the food and beverage business in the form of the retail chains of OLDTOWN F & B Outlets.
The flagship in Ipoh has grown successfully into a full-fledged licensed chain which stands at over 60 outlets with 3 new outlets targeted to open every month. Each of these F & B outlets offers the White Coffee Experience alongside appetising Malaysian Cuisine.
Today, according to a recent market research conducted by AC Nielsen, they are Malaysia’s Leading White Coffee Producer, coming-up tops in the differential White Coffee market segment with a 46% value. They are positioned 4th in the coffee industry against other well established names and giants.
OLDTOWN White Coffee is recognized as a High Quality Malaysian Product. It bears unique product characteristics; making OLDTOWN a Household Brand that is known to have the original and authentic taste of Malaysia’s Ipoh White Coffee. Within a short span of 8 years, the Company’s global reach stands at 15 countries, spanning across most of South East Asia i.e. Hong Kong and Taiwan.
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